Brand Archetyping exists to make your marketing activities active and intentional. It positions your brand based upon human-centred personality spectrums of freedom versus order and ego versus social, and serves as a baseline informing all collateral development and storytelling decisions.

Our process begins by collaboratively discussing your organization's inherent values and purpose, and matching this position with behavioural triggers for your audience, ensuring that your marketing activities are meaningfully aligned to influence consumer awareness. 

Outcomes of Brand Archetyping include: 

  • Brand Identity Package
  • Brand Personality Positioning Guide
  • Keywords and Themes for Storytelling