Brand Identity and Marketing

Your brand personality exists but may not always be conscious.      

Brand Psychology taps into archetypes, personas and the collective unconscious to cultivate strategy and storytell your meaning.     



Brand Archetyping is the foundation for being conscious about your brand position in the world. It is clearly identifying the inherent values of your organization to intentionally align all marketing activities and sculpt your brand consciousness.

Use Brand Archetypes and Instinctual Process to thematically target your brand identity and align your unique voice. 



With a clearly articulated brand consciousness and personality position, you can craft powerful Brand Personas to project your voice to your audiences, generate presence, and build deeper connections with others. 

Use Brand Personas to chart your course in the market, navigating social trends to influence collective attitudes.  

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Making meaning for the collective unconscious is communicating your inherent value to your audience through icons, symbols, and imagery which will engender loyal advocacy by tapping into instinctual triggers of behaviour.

Use Brand Storytelling to build memorable, captivating, meaningful, and indelible connections with your audience.  


Brand Archetyping exists to make your marketing activities active and intentional. It positions your brand based upon human-centred personality spectrums of freedom versus order and ego versus social, and serves as a baseline informing all collateral development and storytelling decisions.

Our process begins by collaboratively discussing your organization's inherent values and purpose, and matching this position with behavioural triggers for your audience, ensuring that your marketing activities are meaningfully aligned to influence consumer awareness. 

Outcomes of Brand Archetyping include: 

  • Brand Identity Package
  • Brand Personality Positioning Guide
  • Keywords and Themes for Storytelling

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Brand Personas is about deeply understanding your audience and crafting tools to communicate, interact, and foster connections to others in meaningful ways. It is about seeing the forest for the trees so that your brand can evolve its presence with awareness, intention and empathy. 

Our process begins by conducting extensive research into the marketplace, which identifies unique opportunities to execute targeted marketing strategies. From this research brand personas are selected to project and amplify your voice to the market.

Outcomes of Brand Personas include: 

  • Feasibility Assessment 
  • Opportunities and Trends Analysis
  • Communication Channel Development


Brand Meaning is about consciously storytelling deeply valued meaning systems through icons, symbols and imagery that build profound and long lasting connections to your audiences. Each element regardless of storytelling medium is intentionally considered, designed, and communicated to generate awareness and foster loyalty.    

Our process ties together all of our previous marketing activities to execute targeted, influential, and connected marketing strategies, ensuring lifelong engagement and advocacy from your chosen audiences. 

Outcomes of Brand Storytelling include: 

  • Artefact Development
  • Visual Communication in Information Design 
  • User Experience Creation (Online / Offline)